The expert behind every formulation.
26 years. One mission: helping brands bring quality cosmetics to market.
Dr Raja Azhar
DBA | Cosmetics OEM Consultant | NPRA Regulatory Expert
Dr Raja Azhar has spent more than 26 years in the cosmetics and personal care industry — from raw material science to full-scale OEM manufacturing, regulatory navigation and brand strategy. He holds a Doctor of Business Administration and has guided dozens of brands through Malaysia’s NPRA registration process, Halal certification, and international market entry.
Every inquiry to GenuineProducts.Asia reaches Dr Raja Azhar directly. There is no junior account manager between you and the expertise you need.
- 26+ years formulating and commercialising cosmetics across facial care, hair care and intimate care
- Deep expertise in JAKIM Halal and GMP compliance
- NPRA registration navigator for Malaysia and export markets
- Creator of MYGENPRO — Malaysia’s first OEM-integrated product authentication system
- Available for private consultation, product development briefings and OEM scoping sessions
Prefer to schedule a dedicated call? Book a 30-minute briefing directly in Dr Raja Azhar’s calendar.